New Concepts is a locally-owned, full-service salon that offers hair coloring, cutting and styling, as well as nail services. When you walk through the door at New Concepts, the focus is on you and your needs.


Our stylists have the experience and education to stay in step with the latest styles and techniques, but we emphasize an old-fashioned approach when dealing with our customers: personalized service. Whatever your needs are, our mission is for you to have fun and look great!


Now Open Mondays!

12:00 pm - 8:00 pm

Pink Hair for Hope

HELP us create more awareness about breast cancer while we raise money that will stay in southwestern Wisconsin! Once again we are doing pink hair extensions, with all proceeds go to Susan G. Komen foundation and will help fund things like education and screenings!  The cost is $10 per extension, and the appointment only takes 5-10 minutes! Call or ask your stylist about it today!